Prada-Fashion as philosophy

Abstract

The main idea Prada's brand is not to do what other brands do. The Prada brand is the modern concept of beauty. A similar manifestation of beauty can be seen in contemporary art, in models with a non-standard appearance, in modern interior design. Creative people have ceased to satisfy the standards of beauty that have been established for centuries, so they are trying to create something new, more beautiful than it was before. The brand's bags, shoes and travel accessories are the coveted items of fashionistas all over the world. Also, Prada believes that the standards of beauty and the idea that fashion is only glamor are outdated.