Інформаційно-комунікативний ресурс як сучасна форма політично-ідеологічного лобіювання інтересів в українських реаліях

Abstract

Modern political systems are experiencing difficult times, which are connected not so much with their local transformations, but with global ones. And the newest forms of modernization and transformation are directly dependent on information and communication resources. They became not only means for gathering, processing, disseminating of information, but also the most massive ways of manipulating of both personal and collective consciousness. Over the past decade, these resources have become widely used to lobby for a variety of public interests, among which the political ones take the lead. The newest communicative processes, due to their priority in all kinds of activities, caused radical changes in the values and communicative orientations of people of modern civilization. Groups of interests and groups of pressure exist throughout the history of mankind, since the beginning of the formation of a government system. However, the founders of lobbyism are political groups in the United States that have used this specific method of communication in co-operation with legislators since the mid-nineteenth century. In modern realities, lobbyism is to a greater extent not its classical model, inherent in established democracy, but an instrument of feedback between the state and groups of interests in society. In many countries, the activities of lobbyists are legalized and they play a significant part in shaping policy. Despite the relative novelty of the term “lobbyism” for the political vocabulary, this phenomenon existed in the Soviet political system as well. At that time, the lobbying traditions were formed, which were adopted, virtually unchanged, by a new political system in Ukraine. Until recently, the very concept of lobbyism in the Ukrainian society had a negative shade, but today lobbyism has become an integral part of modern political technocracy. Especially when Ukraine is experiencing a difficult period of its history – the military-diplomatic conflict with Russia, the economic crisis, the war in the Donbass, the annexation of the Crimea, the complex socio-political situation within the country, the activity of pressure groups – lobbies play an exclusive part. And a key form of interaction or counteraction to lobbyists is the Internet space, where various ideas of varying degrees of complexity arise and spread, whose images are facilitated for memorizing with the help of political internet memes.