Political performance as a technology of influence

Abstract

The article examines political performance as a form of social protest, as well as a means of supporting mostly epic image of politicians. It is clarified the features and conditions of ef- ficiency of the political performance. Among the features, the key place is devoted to the entertainment. It appeals to the emotions and involvement in the performance of the audience. Among the conditions of effectiveness – the relevance of the action, as a rule, the protest nature of the act with a certain aesthetics and shock, the clarity of the content of the campaign for the audience. The conclusion is that theatricalization and “designing” of political reality will become increasingly important for the modern political process, and the perception of political events through the prism of entertainment will inevitably come to new forms and scales.