Concept art in fashion design: from composition to the development of visual imagery

Abstract

Сoncept art in fashion design is a key tool for transitioning from compositional thinking to the development of a holistic visual image. Its application enhances the creative process, expands the means of artistic expression, and promotes the implementation of innovative approaches in contemporary fashion design. Prospects for further research are associated with the integration of concept art into digital platforms, particularly within virtual and augmented reality environments. Концепція мистецтва в стилі дизайну є керуючим інструментом для перетворення від композиційного мислення до розвитку holistic visual image. Вони використовуються для створення творчих процесів, expands the means of artistic expression, and promotes the implementation of innovative approaches in contemporary fashion design. Проspects for further research is asocied with the integration of concept art in digital platforms, particularly within virtual and augmented reality environments.