Соціологічна інтерпретація соціально-комунікативних контекстів в кіберспортивних іграх

Abstract

Relevance of the Problem. In recent decades, esports has transformed into a global phenomenon, significantly influencing social, economic, and cultural processes. Its socio-communicative dimension goes far beyond ordinary gameplay. Participants in esports tournaments engage in a multi-level system of interactions: team communication, relationships with audiences, fan community support, and media activity. These aspects are integral to esports gaming.