Pedagogical aspects of media education activities

Abstract

If until recently in the post-Soviet space the functioning of language in the field of mass media was studied by representatives of various areas of language science – stylistics, culture of speech, sociolinguistics, pragmalinguistics, linguopoetics (S. Bernstein, I. Beloded, V. Kostomarov, V. Kukharenko, N. Pilinsky, G. Solganik, G. Pocheptsov, S. Ermolenko, A. Taranenko, B. Norman, etc.), today in order to unite all these once separate areas, including those that study the language of mass media in Ukraine, a general discipline of "media linguistics" has been formed, which, according to L. Shevchenko and D. Sizonov, "in a dynamically changing world, he investigates the functional nature of the most powerful information sphere, which affects the processes of language development both by name and by the object of analysis" [5: 8]. Undoubtedly, the prerequisites for the formation of Ukrainian media linguistics should be considered the works of such well-known Western scientists as T. van Dyck, M. Montgomery, A. Bell, R. Fowler and others. Perhaps, those researchers who believe that media texts today constitute the core of modern audiovisual culture due to their undivided dominance in the information field of Ukraine and deserve closer attention and study from domestic linguodidactics are right. It should be noted that the pedagogical aspects of the phenomenon of mass communication in the theory and practice of the latest media are revealed in two directions: educational and applied.